Travel and Hospitality
Gartner’s Market Guide for Email Marketing
Mature, yet still cost-effective, highly efficient and measurable, email marketing remains a staple for marketing leaders. Use this Market Guide to identify providers that can execute or optimize your email campaigns.
Retail Case Study - Vans
Zeta recommended testing a reactivation-themed approach vs. a regular promotional approach to entice consumers to re-engage. The campaign ran for three days, mailing to nearly quarter of a million of subscribers.
Preparing for Peak Webinar Recording
THE COUNTDOWN TO HOLIDAY IS ON. Learn how to enhance your holiday campaigns and drive revenue by: Enriching your data set now to create a more addressable universe to connect with during Peak
Building touchpoints to support your customers’ personalized holiday shopping experiences* Incorporating practical recommendations for an effective Peak
A More Perfection Union: Adtech and Martech Convergence Will Revolutionize Marketing report by Joe Stanhope, Forrester.
Convergence is happening despite the two categories' different world views, and it will affect tens of billions of dollars in marketing spend. This report will help B2C marketers understand the path of the marketing technology landscape so they can proactively manage the process and build effective tech stack road maps.
eCommerce Case Study - Auto Parts Supplier
Zeta established a “Time of Day” test that could align with the company’s ability to implement daily, based on the client’s needs (as well as internal resources). Zeta established run time for the test based on statistically significant results and implemented the test over several weeks using Zeta’s email platform.
Zeta Named a Visionary in Gartner's Magic Quadrant for Digital Marketing Hubs
Gartner honors Zeta's Pricing and Value , Native Functionality and Client Services and Professional Support
Choose The Right CCCM Solution To Drive Customer Obsession
Customer-obsessed B2C marketers understand that traditional marketing and advertising campaigns no longer resonate with empowered customers; instead, they now need to orchestrate insights-driven interactions with individual customers to achieve sustainable competitive advantage.
Zync Data Sheet
People-based Retargeting - Imagine the power of applying CRM strategies and curriculums to a universe of previously anonymous prospective customers…people that have already expressed interest in your brand by visiting your website
2017 ESP Buyers Guide by the Relevancy Group
Zeta was selected as the Number One Platform in the 2017 ESP Buyer’s Guide
Gold Awards - Product Innovation, Omnichannel Marketing
Silver Awards - Campaign Execution, Infrastructure
Red Pill Email's 2017 Email Vendor Features & Function Guide
Zeta scored the highest marks on the Enterprise Overall Scorecard
Stand out features: Scale, Data-driven Marketing Capabilities & Advanced Analyticss
Financial Services Case Study - Large National Bank
The program enabled timely communications to customers interested in CD savings rate and drove site traffic. The program will expand in the future to encompass “remind me later” messaging.
IAC Award - Zeta Global CenturyLink High Speed Internet Upsell
THE RESULTS - Having open rates of 10.34%, this email was a huge hit! With high opens and click-throughs, the ask of CenturyLink was met in an impactful way.
Machine Learning Demystified: Applying Predictive Analytics to Optimize Personalization
Learn about the latest trends in using AI to personalize conversations with your customers across all channels.
Travel Case Study
In April 2016, the organization launched Sense & Serve on its web site and invited new and infrequent visitors to register for a weekly newsletter. In three weeks 1912 travel and tourism web site visitors were converted to newsletter subscribers.
Zeta Retail Data Sheet
With Zeta Retail, retail organizations can take advantage of a comprehensive customer marketing solution, enabling them to acquire and retain customers and grow their business.
The End of Last Click Whitepaper
The Relevancy Group conducts an examination of attribution methods used in 2016 with thoughts on what’s in store in 2017.
By Nicholas Einstein and David Daniels, The Relevancy Group.
Large Online Drugstore and Pharmacy Chain Case Study
Testing and using creative that best identified with consumers, resulted in 3x the click rates within the test design. 120% increase in open rates and 150% increase in click rates.
IAC Award - Zeta Impact › Garnier Grow Strong Challenge
MARKETING PROBLEM, OPPORTUNITY
Garnier wanted to introduce Grow Strong, a new range of shampoo, conditioner and hair treatments formulated with a Powerdose of Active Fruit Concentrate and Ceramides to make every inch 10x stronger* for long, longer hair.
Marketing Quarterly Award - Best Newsletter - Quaker Oats
Enabling new templates with more engaging and better-targeted content helped the brand see a 54 percent lift in overall click through rate.
Future of Relevance - Understanding the Value of Precision People Based Marketing
More precisely target people on an individual basis - at scale - by going beyond CRM and context targeted tactics.
In this whitepaper you will learn how to utilize Identity Management best practices within a Precision People-Based Marketing (PPBM) framework to recognize the customer as a person.
What's Going On with Data Driven Marketing presentation at the Zeta 2016 Client Summit
Martin Kihn, VP of Research Gartner, speaks on the topic of "What's Going on with Data Driven Marketing"
Data Services Data Sheet
+ A core customer marketing CRM database with a real-time operational data store
+ Identity management for cross-device targeting
+ A centralized insights platform with business intelligence
+A digital marketing platform for syndicating with anonymous media platform
Ashworth Online Educational Institution Case Study
Deep data analysis examined over 32 million records to build the best 12 month marketing plan. Zeta’s analysis required individual identification and response tracking in web, email, call and direct mail channels.
IAC Award - Zeta Impact › Garnier Whole Blends
RESULTS - Unique to Garnier, the over 54 segment was the most engaged segment, making this a distinctive campaign (and one that was highly successful).
"Daring Marketers Get Results" presentation at the Zeta 2016 Client Summit
Seth Godin speaks on the subject of "Daring Marketers Get Results".
The Future of Relevance and It's Impact on Attribution Trends
Learn about attribution modeling trends in this recording of an informative webinar hosted by the Relevancy Group held on February 1, 2017.
Benefits of viewing:
Understand your industry's trends
Find gaps in your modelling strategy
Adjust and adapt to gain competitive advantage
Zeta Hub Data Sheet
The ZetaHub gives you everything you need to drive marketing success: intuitive tools to quickly createcampaigns, marketing automation functionality to increase efficiencies, powerful data tools, detailed reportingand analytics, and much more.
Marketer Quarterly Award - Best Offer Email - Garnier
What We Liked: The results were impressive.
We liked the creative, social and animation elements.
Forrester - Next Generation Marketing Technologies to Excel in a Post Digital World
Few technology categories have such a direct impact on the business as enterprise marketing technology. View this replay of an educational webinar with guest speaker, Joe Stanhope, VP, Principal Analyst at Forrester.
Learn about what is at its core and how it allows marketers to act as a hub for data and application integration, focusing on capabilities that:
Deliver on precision and relevance
Develop lasting loyalty with customers
The Precision Marketing Imperative
This white paper will introduce to the five distinct components that are designed to address the challenges of marketers, improve customer engagement and drive top and bottom line results. By implementing the Precision Marketing Framework you can improve cross-channel marketing revenue and profit by 5 to 6 times.
The Value of Advanced Data Modeling
The only way for marketers to execute successful campaigns and meet consumer needs is to leverage more advanced analytics and data modeling.
Download our latest whitepaper to find out how you can maximize your data and analytics.
Analytical Services Data Sheet
Harvest crucial insight from data to engage customers intelligently. Unlock customer behavior and interests with essential analytics. Improve results by anticipating customer needs at moments that matter.
Client Panel presentation at the Zeta 2016 Client Summit
Panelists were Raquel Reising, Manager, Email Marketing at American Airlines; Jane Hadley, VP Digital and Direct Marketing at Citizens Bank; and Jessica Geiman, CEO of Kraft Analytics Group (KGAR).
Creative Services Data Sheet
Zeta Creative services makes your brand experience more meaningful. We combine the best design principles, cutting-edge creative technology, and strategic thinking to solve your communication challenges.
Conquer the RFP Process
Looking for a way to either jump-start or upgrade your RFP process?
If so, please view this online tutorial on RFP best practices entitled "Conquering the RFP Process". In the tutorial you will learn about the best techniques to develop the RFP questionnaire, evaluate responses and manage the process across all your internal stakeholders.
Future of Relevance presentation at the Zeta 2016 Client Summit
David Daniel, CEO and Founder of the Relevancy Group speaks on the Identity Management and People Based Marketing topic
Marketer Quarterly Award - Best Welcome Program - Garnier
The challenge email garnered an impressive 40.12 percent open rate over benchmarks and the Rate & Review email came in at 28.98 percent above benchmark. Resulted in increased Clearly Brighter sales, reviews and website
The Value of Multichannel Real-Time Segmentation
This white paper will help marketers understand and utilize the value of multi-channel real-time segmentation.
This whitepaper is broken down into three parts of research:
Part 1 – The Current State of the Market>
Part 2 – Multichannel Success Requires Measurement, Analytics and Data Management
Part 3 – Utilization of Integrate, Automate and Measure from The Precision Marketing Framework are Necessary to Drive Real-Time Multichannel Segmentation
Strategic Services Data Sheet
Your best customers are out there—liking, clicking, scrolling, texting, buying,
searching. That’s where Zeta’s strategic insights go to work for you. We’ll help you find those customers, learn their behaviors and interests, and engage them across channels at key moments for measurable impact. Request the data sheet to learn more.
Big Data or Just Better Data?
Let's face it implementing a Big Data project is scary. Is it worth it? Absolutely.
The results can have a dramatic impact on your business, enabling you to increase sales, gain higher open and conversion rates, and create variable content to drive personalization.
Want to know why Omnichannel marketing is right for your business? This article will help you examine the three key areas to think about as well as provide a blueprint for ongoing successful omnichannel marketing.
The 5th V of Big Data
Marketers need to prioritise their efforts even more in this new ROI led world. As such, planning the right strategy and setting priorities based on business objectives is more important than ever. Planning in a Big Data world can be daunting, however. This paper seeks to address these problems in a practical, step by step approach.
Future of Relevance - Retail
More precisely target people on an individual basis - at scale - by going beyond CRM and context targeted tactics. In this whitepaper customized for the Retail industry you will learn how to utilize Identity Management best practices within a Precision People-Based Marketing (PPBM) framework to recognize the customer as a person.
RedSpottedHanky.com - Loyalty program
Launched in June 2010, redspottedhanky.com is an online travel retailer that provides an easy way for leisure and business travelers to compare and book inexpensive train tickets and associated travel needs.
Zeta Interactive was selected as their marketing partner in 2010 to help them aquire and retain customers to grow their online travel business through the goals and challenges they faced.
Single customer view, loyalty program and relevant marketing propels online travel retailer from start-up to leader position.
Future of Relevance-Travel & Hospitality
More precisely target people on an individual basis - at scale - by going beyond CRM and context targeted tactics. In this whitepaper customized for the Travel & Hospitality industry you will learn how to utilize Identity Management best practices within a Precision People-Based Marketing (PPBM) framework to recognize the customer as a person.
Future of Relevance - Financial Services
More precisely target people on an individual basis - at scale - by going beyond CRM and context targeted tactics. In this whitepaper customized for the Financial Services industry you will learn how to utilize Identity Management best practices within a Precision People-Based Marketing (PPBM) framework to recognize the customer as a person.