Travel and Hospitality
Future of Relevance - Understanding the Value of Precision People Based Marketing
More precisely target people on an individual basis - at scale - by going beyond CRM and context targeted tactics.
In this whitepaper you will learn how to utilize Identity Management best practices within a Precision People-Based Marketing (PPBM) framework to recognize the customer as a person.
Zeta Named a Visionary in Gartner's Magic Quadrant for Digital Marketing Hubs
Gartner honors Zeta's:
* Pricing and Value
* Native Functionality
* Client and Professional Support
Marketing Quarterly Award - Best Newsletter - Quaker Oats
Enabling new templates with more engaging and better-targeted content helped the brand see a 54 percent lift in overall click through rate.
The Future of Relevance and It's Impact on Attribution Trends
Learn about attribution modeling trends in this recording of an informative webinar hosted by the Relevancy Group held on February 1, 2017.
Benefits of viewing:
Understand your industry's trends
Find gaps in your modelling strategy
Adjust and adapt to gain competitive advantage
Marketer Quarterly Award - Best Offer Email - Garnier
What We Liked: The results were impressive.
We liked the creative, social and animation elements.
"Daring Marketers Get Results" presentation at the Zeta 2016 Client Summit
Seth Godin speaks on the subject of "Daring Marketers Get Results".
Marketers Quarterly Award - Best Cross-Channel Campaign - Hewlett Packard
The average open rate was 35.9 percent, up from 30.6 percent during the previous time period.
What's Going On with Data Driven Marketing presentation at the Zeta 2016 Client Summit
Martin Kihn, VP of Research Gartner, speaks on the topic of "What's Going on with Data Driven Marketing"
Marketers Quarterly Award - Best Welcome Program - Garnier
The challenge email garnered an impressive 40.12 percent open rate over benchmarks and the Rate & Review email came in at 28.98 percent above benchmark. Resulted in increased Clearly Brighter sales, reviews and website
The Relevancy Ring - 2016 ESP Buyer's Guide
The Relevancy Ring is a quantifiable measurement of 8 ESPs and Email Infrastructure vendors manifesting in leaders and contender vendor Rings.
Zeta was placed in the “Leaders Ring”
Product Innovation, Educational Resources, Account Management, Strategic Services, Omnichannel Marketing, Integration Capabilities
Creative Services, Technical Services, Technical and Customer Support
Next Generation Marketing Technologies to Excel in a Post Digital World
Few technology categories have such a direct impact on the business as enterprise marketing technology. View this replay of an educational webinar with guest speaker, Joe Stanhope, VP, Principal Analyst at Forrester.
Learn about what is at its core and how it allows marketers to act as a hub for data and application integration, focusing on capabilities that:
Deliver on precision and relevance
Develop lasting loyalty with customers
Client Panel presentation at the Zeta 2016 Client Summit
Panelists were Raquel Reising, Manager, Email Marketing at American Airlines; Jane Hadley, VP Digital and Direct Marketing at Citizens Bank; and Jessica Geiman, CEO of Kraft Analytics Group (KGAR).
The Precision Marketing Imperative
This white paper will introduce to the five distinct components that are designed to address the challenges of marketers, improve customer engagement and drive top and bottom line results. By implementing the Precision Marketing Framework you can improve cross-channel marketing revenue and profit by 5 to 6 times.
Future of Relevance presentation at the Zeta 2016 Client Summit
David Daniel, CEO and Founder of the Relevancy Group speaks on the Identity Management and People Based Marketing topic
Conquer the RFP Process
Looking for a way to either jump-start or upgrade your RFP process?
If so, please view this online tutorial on RFP best practices entitled "Conquering the RFP Process". In the tutorial you will learn about the best techniques to develop the RFP questionnaire, evaluate responses and manage the process across all your internal stakeholders.
2016 Email Agency Buyer's Guide
The Relevancy Group challenged the participants to develop a communications and marketing plan for a fictional onlineluxury men’s apparel brand. We provided challenges, metrics and aspirations for this brand where many of the KPIs (Key Performance Indicators) had plateaued, creating the need for new optimization strategies and tactics.
The Value of Advanced Data Modeling
The only way for marketers to execute successful campaigns and meet consumer needs is to leverage more advanced analytics and data modeling.
Download our latest whitepaper to find out how you can maximize your data and analytics.
Big Data or Just Better Data?
Let's face it implementing a Big Data project is scary. Is it worth it? Absolutely.
The results can have a dramatic impact on your business, enabling you to increase sales, gain higher open and conversion rates, and create variable content to drive personalization.
The Value of Multichannel Real-Time Segmentation
This white paper will help marketers understand and utilize the value of multi-channel real-time segmentation.
This whitepaper is broken down into three parts of research:
Part 1 – The Current State of the Market>
Part 2 – Multichannel Success Requires Measurement, Analytics and Data Management
Part 3 – Utilization of Integrate, Automate and Measure from The Precision Marketing Framework are Necessary to Drive Real-Time Multichannel Segmentation
Want to know why Omnichannel marketing is right for your business? This article will help you examine the three key areas to think about as well as provide a blueprint for ongoing successful omnichannel marketing.
The 5th V of Big Data
Marketers need to prioritise their efforts even more in this new ROI led world. As such, planning the right strategy and setting priorities based on business objectives is more important than ever. Planning in a Big Data world can be daunting, however. This paper seeks to address these problems in a practical, step by step approach.
RedSpottedHanky.com - Loyalty program
Launched in June 2010, redspottedhanky.com is an online travel retailer that provides an easy way for leisure and business travelers to compare and book inexpensive train tickets and associated travel needs.
Zeta Interactive was selected as their marketing partner in 2010 to help them aquire and retain customers to grow their online travel business through the goals and challenges they faced.
Single customer view, loyalty program and relevant marketing propels online travel retailer from start-up to leader position.
Future of Relevance - Retail
More precisely target people on an individual basis - at scale - by going beyond CRM and context targeted tactics. In this whitepaper customized for the Retail industry you will learn how to utilize Identity Management best practices within a Precision People-Based Marketing (PPBM) framework to recognize the customer as a person.
Future of Relevance-Travel & Hospitality
More precisely target people on an individual basis - at scale - by going beyond CRM and context targeted tactics. In this whitepaper customized for the Travel & Hospitality industry you will learn how to utilize Identity Management best practices within a Precision People-Based Marketing (PPBM) framework to recognize the customer as a person.
Future of Relevance - Financial Services
More precisely target people on an individual basis - at scale - by going beyond CRM and context targeted tactics. In this whitepaper customized for the Financial Services industry you will learn how to utilize Identity Management best practices within a Precision People-Based Marketing (PPBM) framework to recognize the customer as a person.